Affle has announced it will be acquiring YouAppi, an app marketing programmatic platform focused on gaming. YouAppi Inc, established in the US in 2011, has a solid footing with teams spread across Japan, Israel, and the United States. The firm will integrate with Affle's portfolio that includes RevX, mediasmart, MAAS, Jampp, and Appnext. Anuj Khanna Sohum, CEO of Affle, is excited about the acquisition and growth synergies strengthening YouAppi's Consumer Platform's business in the fast-growing and resilient gaming vertical.